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Internet entrepreneurs know by now that the future of the web is mobile. But, that does not mean web is dead, and mobile simply does not mean only mobile applications as well. Is it better to get started first with a mobile optimized website or a mobile app rather? The debate, in most cases, is…
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Many businessmen have turned their way to online industries. Old strategies of offline business leave the businessmen to their limits. But this platform has changes the whole marketing and become the lucrative platform for the businessman. If you want to enhance your business to global level then you must upgrade your business to responsive web…
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You might be wondering whether reviews really matter when it comes to your app… Let’s jump straight to the conclusion and say yes, it does matter (and much more than people realize). This article will guide you through tips to increase mobile app reviews. Online reviews, in general, are extremely important; they can make or…
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If you’re running a digital marketing agency, and you’re doing your job well, you’re in a good place. Your company is doing work that is in high demand, and you are in a position to grow very quickly. Still, there are plenty of challenges in your way. Growth does not happen accidentally – it comes…
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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they…
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The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any…
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as…
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines…
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…
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